To which SAP BTP Area does Master Data Governance belong?

Master Data Governance (MDG) is a crucial component within the SAP ecosystem, primarily focused on managing and maintaining consistent and accurate master data throughout an organization. The correct association of MDG falls under the area of Data and Analytics in SAP Business Technology Platform (BTP).

This area encompasses tools and technologies that facilitate the collection, management, and interpretation of data, enabling businesses to derive insights and make informed decisions from their data assets. Master Data Governance ensures the integrity and quality of data across various business processes, thereby supporting analytics efforts and improving data reliability across the organization.

In contrast, while integration involves connecting different systems and applications for smooth data flow, and Dev Apps focuses on developing applications within the SAP environment, these do not specifically address the governance and quality control aspect of master data. Similarly, Artificial Intelligence focuses on leveraging algorithms and machine learning for predictive analysis and automation, which, although beneficial to data processing, does not directly relate to the specific functions of Master Data Governance. Hence, the association of MDG with Data and Analytics highlights its fundamental role in the lifecycle management of critical data assets.